The art and practice of designing movements for physical bodies which involves motion, form or either is known as choreography. Creation of convention or plans used in construction of objects, measurable human interaction and systems can also be described as choreography. Choreography is used in a number of fields including musical theater, fashion shows, cinematography, gymnastics, animated art, video game production, show choir among many others. Dance choreography or dance composition is the art of creation of dances in choreography while in performing arts, application of choreography is done in human movement and form. The practice of choreography in doing all it takes in the field as well as specializing in a single activity is known as choreographers.
Choreographers takes an active role in producing music videos. Music videos in most cases are produced by integrating both the song and the imageries and can be used for the purpose of product promotion or for artistic purposes. Having a well-produced music video will enhance the sale of the music recording hence most choreographers will use the high-quality videos for marketing. Another major activity that choreographers are involved in is the production of TV commercials. Most TV commercials are produced by organizations by a choreographer they have a contract with which they pay a television channel to air it on their behalf to the viewer of the television channel. TV commercials are mainly used for conveying a message from the organization as well as marketing of services and products belonging to that organization. Airing of TV commercials by a television channel which has made an agreement with the organization will benefit in that the organization will pay the channel for the period that they shall be airing the TV commercial. A choreographer who produces high-quality TV commercials that meet the standards of broadcasting will enhance their viewership and in return the organization will achieve the intended purpose such as increased sales and passing of intended information.
A good choreographer should possess various qualities which will make him/her be highly rated for the good services that he/she may be offering. In most cases, choreography is an inborn talent which individuals will make use of with time developing it into becoming successful in the field. A choreographer needs to have knowledge of all the styles and routines used in choreography to ensure that one is able to produce appropriate story ideas which are related to either music videos or TV commercial production. For successfully leading and controlling the individuals involved in the creation of music dances or TV commercials, one has to possess good leadership skills. Creativity is also important as well as discipline to ensure that they can sacrifice in all aspects to ensure a successful music dance or TV commercial has been produced.