Having an interactive campus map on your school’s website will interest prospective students, and they are likely to join your campus. Conversely, you need to plan to make an interactive campus map. This piece focuses on explaining some of the essential things you need to keep in mind when making an interactive virtual campus map that will assist you in promoting your institution and ensuring that design an appealing campus map that will lure students to enroll in your school.
Without a doubt, your interactive virtual campus map should enlighten prospective students about your school. As a result, you should profile all the best facilities on your campus- be it programs, whereabouts, accomplishments, environments, and history that will lure them to enroll in your school. If your school has game day promotions or state-of-the-art equipment, for instance, make sure you profile them on your virtual campus tour and the video viewbook. How about including all the special facilities in your school that demonstrate that your school cares about the needs of all students like the campus worship areas, lactation zones for new moms and accessible roads for the disabled students? If your school understands and cares about the needs of all students, creating an interactive campus map will not be a difficult thing to do.
Establishing a workable campus map development timeline is the second factor that you should keep in mind when designing an interactive campus map. Evidently, your target is to have it ready before the next semester rolls in. Establishing a campus map development timeline will determine how much you want to include in your map. For example, if you need to have the campus map up and running before the semester begins, you can choose the simple virtual campus map, but for the comprehensive, interactive feature, the development timeline will obviously be longer. For this reason, make sure that you communicate with your campus map designer and agree on when you have your interactive campus map ready.
Since the primary reason for using the interactive campus map is to improve your student recruitment strategy, you can get all departments in your school to participate. For instance, the alumni office can select the right alumni to be brand ambassadors of your school. Contacting alumni’s is a good idea since they have experienced the campus life and they know a lot about your school. For this reason alone, they can actively participate in spreading the word about your school as they are enthusiastic supporters of your school. Similarly, the sports department can display its facilities for recruitment, allowances, and game day marketing strategies on the school’s interactive campus map.
If you are having a hard time designing an interactive campus map, you can visit your nearest college recruitment agency and let them help you improve your student recruitment strategy.